Over the summer I was hanging out with a bunch of indie author friends at a book fair in Pioneer Courthouse Square. Now, none of us ever sell very much at these things, but that's fine because they're really an excuse for us all to get together, eat doughnuts, and talk about indie writing/publishing/marketing stuff that no one else in our lives is remotely interested in. (We also take a lot of dumb pictures of each other trying to look authorly.)
Author
Laura A.H. Elliott and I got to talking about audiobooks. She was just about to release her first one -
13 on Halloween. I'd always wanted to do audiobook versions of my books, but assumed that it was kind of a logistical nightmare and out of my price range. (I'm cheap. Book covers are the only thing I pay for!)
When she told me that she didn't have to pay a dime to have her audiobook narrated and produced, I was all SHUT THE FRONT DOOR and grilled her like I was doing a front page piece for the Cheapskate Gazette.
I went home and opened an ACX (Audiobook Creation Exchange) account that day.
Glimpse came out at the end of last month, Glimmer is making its way to Amazon, Audible, and iTunes right now, and Glow and the Zellie Wells trilogy are in production.
I thought I would share with you all just how easy the process of creating an audiobook through ACX has been for me, so that we can all have people not only reading, but listening to our books!
2. Create an account (click on the big Get Started button after admiring Neil Gaiman for a minute)
3. This account works with your Amazon account - so you'll have the same sign in and password
4. Creating an account here is very similar to creating an account on any e-book platform - just follow the directions and fill in the info
5. Confirm you own the rights to your titles. This is similar to adding your books to your Author Central account, sort of an is this book yours? within ACX and then you confirm if it is or isn't.
6. Next comes the bit I found the most tedious - creating your title profile
a. Post a cover photo (don't worry, it's not the FINAL cover art)
b. Post a description
c. Post an excerpt for narrators to audition with
d. Post a write up of anything else potential narrators and producers need to know - for example, I stated that I needed a female narrator that could handle alternating POV's/chapters between a female and male character.
e. Post word count, territories (most will be Worldwide like with e-books)
f. Choose your royalty sitch.
This is where you decide if you are going to pay an upfront hourly rate or royalty share. Obviously, if you pay upfront...it's going to cost something. If you do the royalty share, you don't pay anything upfront, but you do split all of your royalties with the narrator/producer 50/50.
I chose to share my royalties, and in fact am happy to share my royalties. I honestly feel like my narrator, Martha Lee, put just as much work into creating the audiobooks as I did writing the books!
7. Now your title profiles are listed on ACX for narrators and producers to peruse. (A lot of the narrators are also the producers.)
You can wait for them to come to you, but I have no patience, so I started listening to narrator auditions right away. (Go up to Search and click on Narrators for hire.)
8. To narrow down the number of auditions, you can put in parameters for your project. ex. Genre, Gender, Accent, Payment (some narrators don't do royalty sharing), Style, etc. I did this and came back with about 20 audition samples to listen to.
Now here's where I feel I had a bit of luck. I found Martha the first go around and when I heard her audition...I got that feeling like when you're going along writing and the dialogue is flowing and you don't even have to work for it. She just sounded right.
I could have made her an offer straight away, by clicking on the Make an Offer button, but I was new, so I asked her to audition for Glimpse. You know how in your head all your characters sound like you when you're reading your books? Well, when I heard Martha's samples, I thought she sounded more like Zellie than I did.
9. I made her an offer - this is basically stating that I would like to hear the first 15 minutes by this date and have the project completed by this date. Don't worry if you are clueless to how long the whole thing should take - ACX has a formula to help you figure it out based on word count. Also, I think it's a good idea to always go with the 72 hour offer. Martha is in New York and I'm in Oregon, so we have had some time zone issues.
So, hopefully they accept your offer.This is all done through the messaging on ACX. I will say that we had some trouble with some of our messages not reaching each other. No matter, when it came time to send her the manuscript, I emailed her the word doc. and we've mostly been communicating through e-mail since.
Now, you might not want to e-mail a stranger a word doc. Go with your gut. I wanted her to be able to print the manuscript out in the font and font size she wanted and also so she could make notes. In addition, Glimpse has been out since 2010, so I wasn't really worried about it being pirated (because it already has been all over the land) or people calling into question if it was mine. ( For better or for worse, it is. Ha!)
10. Then you wait. In the meantime, you can add your cover art to the project. However, BE CAREFUL. If you're good with Photoshop, you can probably adjust the covers yourself. If not, have your cover designer or someone that is good with Photoshop format your covers. Don't just slap your e-book cover in the shape of a square up there. 1. it won't look right 2. it's a pain in the butt to change it.
I put a placeholder cover up for Glimpse - a stretched out version of the e-book cover - and then I couldn't get it to go away. I had to e-mail ACX the good cover my husband made and ask them to change it on their end.
11. Listen to the 15 minute sample and either approve it, or ask them to make changes/try reading things a different way
12. After the 15 minutes are approved, you wait for the whole thing. Each chapter is a separate file to download. In addition, the narrator should send you a opening and closing credits and a 5 minute sample.
Listen to these intently - it's totally fun! - and make notes of any changes. Glimpse had two pronunciation changes and Glimmer had one. The narrators are locked out of making any changes until you click on the Request Changes button.
13. When you're totally satisfied with your audiobook, all you have to do is approve it and it goes to ACX for a final vetting. After that, it can take a couple weeks to a month to distribute out to Amazon, Audible, and iTunes. For me, it showed up on Audible within a few days, Amazon not much longer after that. iTunes was the hold out (as per usual).
The one sort of weird thing about the whole audiobook experience is that we don't control the price. Right now Glimpse is $19.95 on Audible, $17.46 on Amazon, and $9.99 on iTunes. In addition, Audible had a big promotion and Glimpse was offered at $5.46 or something for over a week, with the option to get it FREE if you joined Audible. So, FYI, if you're a control freak like me, that takes some getting used to.
14. Start promoting that puppy!
**If you choose to hire a narrator/producer outside of ACX, that's cool. There is also the option to distribute it to other audiobook retailers, but the royalty system is way different. I figured I was hitting the big three with my deal, so that's why I went with that.
**If you'd like to see this information with pretty pictures, go
here.
Stacey Wallace Benefiel doesn't look very much like her Author Photo anymore, so she thought you might enjoy this picture of her taken by Angela Carlie in Lisa Nowak's backyard.
So if you've not listened to audio books before, you might be wondering what Audible is. It's the easiest way for folks to listen to audio books and for authors/publishers to create audio books. Via their free Audible app, you can listen to audio books on any smart phone, tablet, or computer. And you don't have to sign up for a monthly subscription in order to win a free audio book or buy the occasional audio book via AudaVoxx. Pretty cool!
There are many e-book advertising services available online, but there are few if any services to help promote Audible audio books, audio book authors, or narrators. AudaVoxx fills this need and then some.
