IndelibleWriter We're chatting with Shannon from @duolit at
#indiechat! Join us now to talk about marketing, branding, newsletters...etc.
-9:03 PM Sep 25th, 2012
mcjordan37 RT @IndelibleWriter: 31 book marketing ideas! via
@duolit Guests tonight at #indiechat http://t.co/XxmCUdRw See you there! -9:03
PM Sep 25th, 2012
laurapauling @duolit Well then, officially, Hi Toni!
#indiechat -9:03 PM Sep 25th, 2012
JessieHarrell @duolit welcome to the both of you! can't wait
to hear your ideas. #indiechat -9:03 PM Sep 25th, 2012
KatGirl_Studio @laurapauling I wasn't sure myself. But I did
make it. #indiechat -9:03 PM Sep 25th, 2012
laurapauling I've been following Toni and Shannon's blog for
a while. They have a ton of great marketing posts! #indiechat -9:03 PM Sep
25th, 2012
BiblioCrunch Love the blog RT @laurapauling: 31 book
marketing ideas! via @duolit Guests tonight at #indiechat http://t.co/6foqMQP2
See you there! -9:03 PM Sep 25th, 2012
laurapauling I was thinking we could start with targeting
readers. Does anyone have any questions? #indiechat -9:04 PM Sep 25th, 2012
laurapauling I for one have found this rather difficult.
#indiechat I mean once you have a huge fan base, it's easy! -9:05 PM Sep 25th,
2012
JessieHarrell I'd love to know, if you only have time for 1
thing a day, what should it be? #indiechat -9:05 PM Sep 25th, 2012
chihuahuazero First question: What do you think of Book
Blasts? #indiechat -9:06 PM Sep 25th, 2012
chel_c_cam I second. RT @JessieHarrell: Id love to know, if
you only have time for 1 thing a day, what should it be? #indiechat -9:06 PM
Sep 25th, 2012
JessieHarrell also, how important are blogs for Indie
authors? are twitter and FB better? #indiechat -9:06 PM Sep 25th, 2012
KatGirl_Studio @duolit yay! I love your blog/site!
#indiechat -9:06 PM Sep 25th, 2012
laurapauling @chihuahuazero What do you mean by a book
blast? #indiechat -9:06 PM Sep 25th, 2012
duolit Do something different every time, we have a bunch of
5 minute marketing ideas you can choose from #indiechat -9:07 PM Sep 25th, 2012
laurapauling @duolit What are some of them? #indiechat -9:07
PM Sep 25th, 2012
Battista_j What is the most important thing to do to build a
fanbase? #indiechat Besides writing a great book... -9:07 PM Sep 25th, 2012
KatGirl_Studio @duolit really, where can I find those?
#indiechat -9:07 PM Sep 25th, 2012
duolit @JessieHarrell We're big blogging fans, but only if
you think it's something you enjoy and will keep up with... #indiechat -9:08 PM
Sep 25th, 2012
duolit Just have a plan and try to tackle one thing from the
plan each day. Comment on other blogs, visit forums, update Facebook #indiechat
-9:08 PM Sep 25th, 2012
laurapauling @JessieHarrell The importance of blogging seems
to be waning...to me anyway. #indiechat -9:08 PM Sep 25th, 2012
Steenaholmes RT @laurapauling: We have a special guest with
us tonight. Two gals passionate about helping authors! #indiechat Welcome
@duolit -9:08 PM Sep 25th, 2012
JessieHarrell @duolit I'm surprised that a different
approach each time is better. #didn'tmajorinmarketing :) #indiechat -9:08 PM
Sep 25th, 2012
laurapauling I mean as far as blogging every day...etc.
#indiechat -9:08 PM Sep 25th, 2012
duolit Five minute marketing ideas: http://t.co/yPrkMPZ4
#indiechat -9:08 PM Sep 25th, 2012
BiblioCrunch @duolit what are some examples of 5 min
marketing ideas? #indiechat -9:09 PM Sep 25th, 2012
Stacey_WB RT @duolit: Five minute marketing ideas:
http://t.co/k5d2rQse #indiechat -9:09 PM Sep 25th, 2012
laurapauling @duolit One thing a day isn't too intimidating
but can feel insignificant. #indiechat -9:09 PM Sep 25th, 2012
Steenaholmes RT @duolit: Five minute marketing ideas:
http://t.co/yPrkMPZ4 #indiechat -9:09 PM Sep 25th, 2012
duolit @JessieHarrell If you enjoy FB/Twitter, just stick
with that! To be effective, you have to enjoy it! #indiechat -9:09 PM Sep 25th,
2012
KatGirl_Studio @laurapauling what exactly is the topic? i
missed it somehow. #indiechat -9:09 PM Sep 25th, 2012
Lisa_Nowak I don't think blogging every day is a good idea.
Who has time to read all those posts? I say once or twice a week, tops.
#indiechat -9:09 PM Sep 25th, 2012
HeatherSunseri Hey, everybody. #indiechat. Excited about
tonight's topic. -9:09 PM Sep 25th, 2012
BiblioCrunch @laurapauling yes! How do you find your
readers? #indiechat -9:10 PM Sep 25th, 2012
JessieHarrell @duolit the first one that came up for me was:
generate 10 twitter hashtags to use in tweets. how helpful are those really?
#indiechat -9:10 PM Sep 25th, 2012
laurapauling @KatGirl_Studio We have @duolit here to talk
about targeting readers, marketing...etc. #indiechat -9:10 PM Sep 25th, 2012
Steenaholmes @laurapauling @duolit what do you think the #1
mistake most authors make on a daily basis is? #indiechat -9:10 PM Sep 25th,
2012
duolit @JessieHarrell Different things every day are good
provided that you have a plan so there's a strategy, not just willy nilly :-)
#indiechat -9:10 PM Sep 25th, 2012
JessieHarrell I like it --> RT @duolit: If you enjoy
FB/Twitter, just stick with that! To be effective, you have to enjoy it!
#indiechat -9:10 PM Sep 25th, 2012
BiblioCrunch What is a book blast? RT @chihuahuazero: First
question: What do you think of Book Blasts? #indiechat -9:10 PM Sep 25th, 2012
Steenaholmes @laurapauling @duolit oh and "HI"!
(waving madly!) You guys are such an awesome resource for writers :) #indiechat
-9:10 PM Sep 25th, 2012
laurapauling @JessieHarrell Maybe overtime the hashtags will
be associated with you? @duolit #indiechat -9:10 PM Sep 25th, 2012
duolit @Lisa_Nowak Blogging every day would be awful. Once a
week is good and provides fresh content for readers #indiechat -9:10 PM Sep
25th, 2012
laurapauling @Steenaholmes Hi Steena! #indiechat -9:11 PM
Sep 25th, 2012
duolit @laurapauling It seems insignificant, but those small
steps really add up over time. It's all about moving forward. #indiechat -9:11
PM Sep 25th, 2012
LawsonWrites RT @duolit: Five minute marketing ideas:
http://t.co/yPrkMPZ4 #indiechat -9:11 PM Sep 25th, 2012
JessieHarrell @KatGirl_Studio marketing, with guests from
@duolit #indiechat -9:11 PM Sep 25th, 2012
HeatherSunseri I'm seeing more and more writers interacting
with readers more on FB lately, and doing effectively. Love that. #indiechat
-9:11 PM Sep 25th, 2012
BiblioCrunch RT @duolit: Five minute marketing ideas:
http://t.co/nqzP42av #indiechat -9:11 PM Sep 25th, 2012
duolit @Steenaholmes Being so overwhelmed that they don't do
anything! #indiechat -9:11 PM Sep 25th, 2012
laurapauling Feel free to repeat your question if it got
lost in the stream. #indiechat -9:11 PM Sep 25th, 2012
chihuahuazero Book blasts are basically a giveaway that goes
up on multiple blogs to promote a book at one time. #indiechat -9:11 PM Sep
25th, 2012
JessieHarrell @laurapauling I mean, I see people using #free
or #yalit, but does anyone ever search those? #indiechat -9:12 PM Sep 25th,
2012
laurapauling @laurapauling It's so easy to feel overwhelmed!
#indiechat Been there. -9:12 PM Sep 25th, 2012
Stacey_WB RT @duolit: @Lisa_Nowak Blogging every day would
be awful. Once a week is good and provides fresh content for readers// Do-able!
#indiechat -9:12 PM Sep 25th, 2012
duolit @HeatherSunseri Definitely, take any opportunity to
chat 1-on-1 with readers. Build a grassroots following! #indiechat -9:12 PM Sep
25th, 2012
JessieHarrell @HeatherSunseri how do you define effective
interaction? share some ideas? #indiechat -9:12 PM Sep 25th, 2012
BiblioCrunch RT @duolit: @Lisa_Nowak Blogging every day
would be awful. Once a week is good and provides fresh content for readers
#indiechat -9:12 PM Sep 25th, 2012
duolit @chihuahuazero We don't have experience with that
specific technique, but it sounds very interesting! ... #indiechat -9:12 PM Sep
25th, 2012
laurapauling @JessieHarrell I don't! I would if there was a
free hashtag for just YA or NA though. #indiechat -9:12 PM Sep 25th, 2012
Lisa_Nowak @HeatherSunseri Now that actually sounds like
fun. #indiechat -9:12 PM Sep 25th, 2012
duolit @chihuahuazero We'd love for you to try it and write
a guest post for us on how it went :-) #indiechat -9:13 PM Sep 25th, 2012
KatGirl_Studio @JessieHarrell I use a few art terms for my
art and people seem to look at those. Not sure about the others. #indiechat
-9:13 PM Sep 25th, 2012
Steenaholmes @laurapauling if they feel overwhelmed - what
one thing should/could they do that will help target readers? @duolit
#indiechat -9:13 PM Sep 25th, 2012
JessieHarrell @chihuahuazero I sort of like those b/c as
people scroll through blogging reading list, see cover many times #indiechat
-9:13 PM Sep 25th, 2012
BiblioCrunch What is a book blast? #indiechat -9:13 PM Sep
25th, 2012
chihuahuazero Good thing I'm on the laptop. The storm is
causing my bedroom lights to flicker. #indiechat -9:13 PM Sep 25th, 2012
Lisa_Nowak That's me. :P RT @duolit: @Steenaholmes Being so
overwhelmed that they dont do anything! #indiechat -9:13 PM Sep 25th, 2012
laurapauling @chihuahuazero You mean when the book first
releases? #indiechat I don't think this is as effective as it used to be. But
still helps. -9:13 PM Sep 25th, 2012
KatGirl_Studio @duolit talking one and one with readers is
awesome =^.^= #indiechat -9:13 PM Sep 25th, 2012
duolit @JessieHarrell @HeatherSunseri Effective interaction
is anything that gets your fans to share comments/feedback #indiechat -9:13 PM
Sep 25th, 2012
JessieHarrell @laurapauling hmm... now there's an idea!
#freeyalit #indiechat -9:13 PM Sep 25th, 2012
HeatherSunseri @JessieHarrell For example, I see writers
posting links (not necessarily about their own books) and having real
conversations. #indiechat -9:14 PM Sep 25th, 2012
chel_c_cam I banged my head against a wall for months with
marketing. Best thing to do is write more books. #indiechat -9:14 PM Sep 25th,
2012
chihuahuazero @duolit I'm going to be a participant in a
Book Blast this December. Hopefully, it'll draw followers to my blog.
#indiechat -9:14 PM Sep 25th, 2012
laurapauling @chel_c_cam Def. agree with the write more
books part! #indiechat -9:14 PM Sep 25th, 2012
Lisa_Nowak Yup! RT @chel_c_cam: I banged my head against a
wall for months with marketing. Best thing to do is write more books.
#indiechat -9:14 PM Sep 25th, 2012
chihuahuazero @BiblioCrunch Exactly! But it's one form on
many blogs promoting the same book. A $50 gift card is a big incentive.
#indiechat -9:14 PM Sep 25th, 2012
SuttonShields RT @chel_c_cam: I banged my head against a
wall for months with marketing. Best thing to do is write more books.
#indiechat -9:15 PM Sep 25th, 2012
BiblioCrunch @Lisa_Nowak @duolit @Steenaholmes don't be
overwhelmed! Create a spreadsheet that maps your tasks by hr #indiechat -9:15
PM Sep 25th, 2012
duolit @HeatherSunseri @JessieHarrell Links are okay if they
provide valuable content but actually talking to people is best #indiechat
-9:15 PM Sep 25th, 2012
JessieHarrell @HeatherSunseri do convos start with a
question? what makes an author appear accessible? #indiechat -9:15 PM Sep 25th,
2012
duolit @Steenaholmes One thing to do: talk to one of your
readers; find how they pick books, how they found you, etc. #indiechat -9:15 PM
Sep 25th, 2012
Froze8 Hello #indiechat! I can't say b/c of work but I just
wanted to mention that I am still looking for authors to host
http://t.co/fpiUCsc2 -9:15 PM Sep 25th, 2012
duolit @HeatherSunseri @JessieHarrell Our saying is
"make friends, not sales!" :-) #indiechat -9:15 PM Sep 25th, 2012
chihuahuazero RT @Froze8: Hello #indiechat! I can't say b/c
of work but I just wanted to mention that I am still looking for authors to
host http://t. ... -9:15 PM Sep 25th, 2012
patricialynne07 Yeah. >.< RT @chel_c_cam: I banged my
head against a wall for months with marketing. Best thing to do is write more
books. #indiechat -9:15 PM Sep 25th, 2012
HeatherSunseri @JessieHarrell I think it happens on Twitter,
too, but on FB it seems more about readers & building relationships with
readers. #indiechat -9:15 PM Sep 25th, 2012
chel_c_cam Writing in more than one genre has allowed me to
reach more readers who then want to read my other books. #indiechat -9:15 PM
Sep 25th, 2012
Steenaholmes @duolit these are good suggestions :)
#indiechat -9:15 PM Sep 25th, 2012
JessieHarrell RT @Froze8: I cant say b/c of work but I just
wanted to mention that I am still looking for authors to host
http://t.co/BM13gWan #indiechat -9:16 PM Sep 25th, 2012
BiblioCrunch @chihuahuazero @duolit is book blast and blog
tour kind of the same thing? #indiechat -9:16 PM Sep 25th, 2012
duolit @HeatherSunseri @JessieHarrell Questions never hurt,
always a good way to get things going #indiechat -9:16 PM Sep 25th, 2012
Steenaholmes RT @duolit: @HeatherSunseri @JessieHarrell Our
saying is "make friends, not sales!" :-) #indiechat -9:16 PM Sep
25th, 2012
KatGirl_Studio @duolit making friends is much more fun =^.^=
#indiechat -9:16 PM Sep 25th, 2012
laurapauling What about the issue of targeting readers.
Where do you we even get started with that? #indiechat -9:16 PM Sep 25th, 2012
Froze8 Also got this giveaway going on, it's a good laugh I
promise :) http://t.co/2YhF4ymP #indiechat -9:16 PM Sep 25th, 2012
JessieHarrell RT @duolit: One thing to do: talk to one of
your readers; find how they pick books, how they found you, etc. #indiechat
-9:16 PM Sep 25th, 2012
BiblioCrunch RT @Froze8: Hello #indiechat! I can't say b/c
of work but I just wanted to mention that I am still looking for authors to
host http://t. ... -9:16 PM Sep 25th, 2012
Steenaholmes @duolit @heathersunseri @jessieharrell I like this!
I find it's better to focus on finding readers rather than finding sales
#indiechat -9:16 PM Sep 25th, 2012
HeatherSunseri Absolutely!! RT @duolit: Links are okay if
they provide valuable content but actually talking to people is best #indiechat
-9:16 PM Sep 25th, 2012
laurapauling w/out feeling like a stalker or slimer.
#indiechat -9:16 PM Sep 25th, 2012
BiblioCrunch RT @duolit: @HeatherSunseri @JessieHarrell Our
saying is "make friends, not sales!" :-) #indiechat -9:17 PM Sep
25th, 2012
Froze8 @BiblioCrunch Nope, blog tour is over a week or so,
book blast is a one day promotion. #indiechat -9:17 PM Sep 25th, 2012
duolit @KatGirl_Studio Exactly! Marketing can be fun if you
approach it with the right strategy #indiechat -9:17 PM Sep 25th, 2012
chihuahuazero @BiblioCrunch @duolit Book tours have a
variety of posts; book blasts have one type posted on one day. A blast of
posts. #indiechat -9:17 PM Sep 25th, 2012
BiblioCrunch Totally RT @KatGirl_Studio: @duolit making
friends is much more fun =^.^= #indiechat -9:17 PM Sep 25th, 2012
JessieHarrell @duolit - what do you think about the
Goodreads "event" blasts from authors? #indiechat -9:18 PM Sep 25th,
2012
HeatherSunseri Exactly! Building relationships!! RT @duolit:
@HeatherSunseri @JessieHarrell Our saying is "make friends, not
sales!" :-) #indiechat -9:18 PM Sep 25th, 2012
laurapauling @JessieHarrell You mean the ones where I get
spammed from Goodreads people I friend? #indiechat -9:18 PM Sep 25th, 2012
BiblioCrunch @KatGirl_Studio @duolit one really cute and
creative thing I saw on @StoryDam FB was writers continuing story in comments
#indiechat -9:18 PM Sep 25th, 2012
duolit @laurapauling Start by finding your "one"
reader -- helps clarify things! Check out: http://t.co/fJBFEX6e #indiechat
-9:18 PM Sep 25th, 2012
chel_c_cam I see a lot of new authors sinking money into
marketing that doesn't work. You don't have to pay for marketing.Twitter, Fb r
free #indiechat -9:18 PM Sep 25th, 2012
laurapauling @duolit I've been working through the workshop
through email you offered on this. #indiechat -9:19 PM Sep 25th, 2012
BiblioCrunch Ah got it RT @Froze8: @BiblioCrunch Nope, blog
tour is over a week or so, book blast is a one day promotion. #indiechat -9:19
PM Sep 25th, 2012
chihuahuazero @JessieHarrell @duolit Personally, I tend to
ignore them. #indiechat -9:19 PM Sep 25th, 2012
laurapauling @duolit Problem is, it's hard to break the
writing/publishing bubble. #indiechat -9:19 PM Sep 25th, 2012
Steenaholmes @laurapauling @jessieharrell I think that's
your answer isn't it - spam. #indiechat -9:19 PM Sep 25th, 2012
duolit @JessieHarrell To me, those are way too common and
often end up getting overlooked in a sea of GR/FB/etc events. #indiechat -9:19
PM Sep 25th, 2012
overdunne Hello there...I'm late, but here, again!
#indiechat -9:19 PM Sep 25th, 2012
laurapauling Though Goodreads giveaways of paperbacks seems
to get word out. #indiechat -9:19 PM Sep 25th, 2012
duolit @chel_c_cam Yeah marketing definitely can be done on
a small budget if you're willing/able to put in the work #indiechat -9:20 PM
Sep 25th, 2012
JessieHarrell @laurapauling yes, those! kind of annoying,
but ur bound to get a few hits from them... no? #indiechat -9:20 PM Sep 25th,
2012
HeatherSunseri Me, too. :( RT @chihuahuazero: @JessieHarrell
@duolit Personally, I tend to ignore them. #indiechat -9:20 PM Sep 25th, 2012
laurapauling What's the biggest mistake you see authors
make? #indiechat -9:20 PM Sep 25th, 2012
chel_c_cam YES. This works. RT @laurapauling: Though
Goodreads giveaways of paperbacks seems to get word out. #indiechat -9:20 PM
Sep 25th, 2012
LM_Preston #indiechat glad I made it -9:20 PM Sep 25th, 2012
KatGirl_Studio @laurapauling the GR giveaways are great. Had
over 1500 people each time I did one. #indiechat -9:20 PM Sep 25th, 2012
laurapauling @JessieHarrell Yes, it doesn't bother me too
much. I understand! #indiechat -9:20 PM Sep 25th, 2012
chel_c_cam @duolit It's more about the time and the work
than the money, at least I think so. #indiechat -9:21 PM Sep 25th, 2012
KeithOsmun RT @chel_c_cam: YES. This works. RT
@laurapauling: Though Goodreads giveaways of paperbacks seems to get word out.
#indiechat -9:21 PM Sep 25th, 2012
duolit @JessieHarrell You're likely to get some traffic, but
whether it converts or sticks around is another matter! #indiechat -9:21 PM Sep
25th, 2012
duolit @chel_c_cam Exactly! #indiechat -9:21 PM Sep 25th,
2012
chel_c_cam Blog hops are a great way to gain followers in a
short amount of time. #indiechat -9:22 PM Sep 25th, 2012
KatGirl_Studio I know doing a virtual party didn't work for
me but a live twitter chat for an hour was great. #indiechat -9:22 PM Sep 25th,
2012
laurapauling The thing is marketing only works when we have
a product the market wants. Would you agree? Or disagree? #indiechat -9:22 PM
Sep 25th, 2012
SuttonShields What are Goodreads event blasts?
Sorry...newbie, here. #indiechat -9:22 PM Sep 25th, 2012
HeatherSunseri @laurapauling Don't know if it's the biggest
mistake, but I'm not a fan of all advertising w/o connecting with people on
Twitter. #indiechat -9:22 PM Sep 25th, 2012
duolit @laurapauling Agree, you have to match the right
product with the right market. Can't sell flip-flops to Eskimos! #indiechat
-9:23 PM Sep 25th, 2012
laurapauling @SuttonShields An author invites their friends
to an "event" #indiechat -9:23 PM Sep 25th, 2012
Steenaholmes @laurapauling totally agree. But it's finding
the market for our books that can be tricky. #indiechat -9:23 PM Sep 25th, 2012
Froze8 @KatGirl_Studio Yes, I think the chat was easier to
follow and interact with :) #indiechat -9:23 PM Sep 25th, 2012
laurapauling @HeatherSunseri I hear the rule 10 percent
promo on social media. I do even less than that. #indiechat -9:23 PM Sep 25th,
2012
duolit @HeatherSunseri Yes! Social media without connection
is wholly ineffective. #indiechat -9:24 PM Sep 25th, 2012
Froze8 I think I just lost my math test so I may just sneak
into #indiechat tonight after all -9:24 PM Sep 25th, 2012
laurapauling @Steenaholmes I agree. Once you attract fans
it's easier to interact with them! #indiechat -9:24 PM Sep 25th, 2012
Addison_Moore @HeatherSunseri Hi Heather! @laurapauling I'm
very late *sigh* #indiechat -9:24 PM Sep 25th, 2012
KatGirl_Studio @Froze8 I agree. I'm totally doing that again
this next time. #indiechat -9:24 PM Sep 25th, 2012
JessieHarrell @chel_c_cam I agree with this, but I haven't
found that the new followers are "loyal." #indiechat -9:24 PM Sep
25th, 2012
chel_c_cam Amen. RT @duolit: @HeatherSunseri Yes! Social
media without connection is wholly ineffective. #indiechat -9:24 PM Sep 25th,
2012
duolit @laurapauling Yes -- 10-20% is a great amount.
#indiechat -9:24 PM Sep 25th, 2012
laurapauling @Addison_Moore Hi Addison! #indiechat -9:24 PM
Sep 25th, 2012
Froze8 What about using book bloggers to market? Anyone have
good sites? I have a list I keep on mine with blogger lists #indiechat -9:24 PM
Sep 25th, 2012
BiblioCrunch RT @Froze8: What about using book bloggers to
market? Anyone have good sites? I have a list I keep on mine with blogger lists
#indiechat -9:25 PM Sep 25th, 2012
overdunne @laurapauling Agree. But not an easy task.
#indiechat -9:25 PM Sep 25th, 2012
laurapauling @overdunne No it's not. #indiechat -9:25 PM Sep
25th, 2012
HeatherSunseri @Addison_Moore *waving* Awesome to see you!
#indiechat -9:25 PM Sep 25th, 2012
Froze8 @KatGirl_Studio I think it is because your cover is
so stunning :) #indiechat -9:25 PM Sep 25th, 2012
chel_c_cam When it comes to Twitter, I try to make less than
half my tweets about my books. I talk about pie and TVD and random crap.
#indiechat -9:25 PM Sep 25th, 2012
Steenaholmes @Froze8 WOW - Women on Writing is a great venue
@womenonwriting for blog tours #indiechat -9:25 PM Sep 25th, 2012
BiblioCrunch @Addison_Moore hi! I'm waiting for your book to
come out! #indiechat -9:25 PM Sep 25th, 2012
overdunne @JessieHarrell Very true. I've had lots of
followers come and go over the past few weeks. #indiechat -9:25 PM Sep 25th,
2012
HeatherSunseri What about newsletters? #indiechat -9:26 PM
Sep 25th, 2012
laurapauling @duolit Can we talk about newsletters for a
little bit? #indiechat -9:26 PM Sep 25th, 2012
overdunne @chel_c_cam You talk about pie? I love pie. :)
#indiechat -9:26 PM Sep 25th, 2012
laurapauling Some basic dos and don'ts? #indiechat -9:26 PM
Sep 25th, 2012
Lisa_Nowak Totally agree. RT @laurapauling: The thing is
marketing only works when we have a product the market wants. #indiechat -9:26
PM Sep 25th, 2012
BiblioCrunch RT @laurapauling: @HeatherSunseri I hear the
rule 10 percent promo on social media. I do even less than that. #indiechat
-9:27 PM Sep 25th, 2012
Froze8 As a reader I personally want to hear more about YOU
as a person than your books, I can look those up #indiechat @chel_c_cam -9:27
PM Sep 25th, 2012
bytefulcom @laurapauling @SuttonShields What kind of event?
As in a web-based one? I'm new to this too. #indiechat -9:27 PM Sep 25th, 2012
KatGirl_Studio @Froze8 that was with 2 different covers.
#indiechat -9:27 PM Sep 25th, 2012
chel_c_cam I'd like to know if people have found newsletters
effective. It's something I haven't tried yet. #indiechat -9:27 PM Sep 25th,
2012
Stacey_WB RT @chel_c_cam:When it comes to Twitter, I make
less than half my tweets about my books. I talk about pie and TVD and random
crap #indiechat -9:27 PM Sep 25th, 2012
chihuahuazero RT @Froze8: As a reader I personally want to
hear more about YOU as a person than your books, I can look those up #indiechat
@chel_c_cam -9:27 PM Sep 25th, 2012
AngelaAckerman @laurapauling is tonight's topic marketing?
#indiechat -9:27 PM Sep 25th, 2012
BiblioCrunch YES RT @laurapauling: Some basic dos and
don'ts? #indiechat -9:27 PM Sep 25th, 2012
duolit @HeatherSunseri @laurapauling Newsletters are great!
Keeps people updated on what's going on with your blog/book #indiechat -9:27 PM
Sep 25th, 2012
Froze8 And anyone even want to touch on the feed burner
mess? #indiechat -9:27 PM Sep 25th, 2012
chel_c_cam @overdunne Who doesn't love pie? Pie solves
everything. #indiechat -9:27 PM Sep 25th, 2012
SuttonShields @laurapauling Oh, okay. :) Is it better to
reach out to people, even if they don't accept your request? I always feel so
awkward.#indiechat -9:27 PM Sep 25th, 2012
Addison_Moore @BiblioCrunch I'm done editing Part One! I'm
doing manic read-thru's now. #indiechat -9:27 PM Sep 25th, 2012
chihuahuazero @AngelaAckerman @laurapauling Yes it is! Also,
I received your book in the mail today. It's waiting to be read. #indiechat
-9:27 PM Sep 25th, 2012
laurapauling @duolit Mailchimp seems to be the most popular.
#indiechat -9:27 PM Sep 25th, 2012
overdunne RT @Froze8: As a reader I personally want to hear
more about YOU as a person than your books, I can look those up #indiechat
-9:28 PM Sep 25th, 2012
Froze8 @KatGirl_Studio But both were stunning. #indiechat
-9:28 PM Sep 25th, 2012
HeatherSunseri @duolit Why is a newsletter needed in
addition to an already active blog? #indiechat -9:28 PM Sep 25th, 2012
chihuahuazero @laurapauling @duolit It's because it has a
free plan. #indiechat -9:28 PM Sep 25th, 2012
MXKremzen @laurapauling @duolit Hi! A bit late to the talk
tonight. Sounds interesting so far! #indiechat -9:28 PM Sep 25th, 2012
chel_c_cam @Froze8 Exactly!!! #indiechat -9:28 PM Sep 25th,
2012
KatGirl_Studio @Froze8 feed burner? #indiechat -9:28 PM Sep
25th, 2012
duolit @laurapauling DO make it engaging, personal -- more
like a letter to a friend and not a newsletter. #indiechat -9:28 PM Sep 25th,
2012
laurapauling @SuttonShields I don't know. I've never offered
one and don't often participate. #indiechat -9:28 PM Sep 25th, 2012
BiblioCrunch @duolit @HeatherSunseri @laurapauling totally
agree with newsletter bit. I use mailchimp which makes it really easy to track
#indiechat -9:28 PM Sep 25th, 2012
Steenaholmes @laurapauling @duolit Mailchimp is fairly easy
to create personalized newsletters #indiechat -9:28 PM Sep 25th, 2012
Addison_Moore @chel_c_cam @overdunne And plus it's healthy
for your emotional state of mind. Just saying #pie #indiechat -9:28 PM Sep
25th, 2012
duolit @laurapauling Mailchimp is perfect for authors --
easy to use and free! #indiechat -9:28 PM Sep 25th, 2012
Froze8 @chel_c_cam I personally am not a fan of newsletters,
if I want to know the information I probably follow your website 4 updates #indiechat
-9:28 PM Sep 25th, 2012
NovelistLauren There's an #indiechat !!! Gah! How did I not
know about this?!? -9:29 PM Sep 25th, 2012
laurapauling oo, good one RT @duolit: @laurapauling DO make
it engaging, personal -- more like a letter to a friend and not a newsletter.
#indiechat -9:29 PM Sep 25th, 2012
JessieHarrell @HeatherSunseri my guess: ppl don't have to
come to ur blog, but your newsletter goes to them. #indiechat -9:29 PM Sep
25th, 2012
KatGirl_Studio @Froze8 thank you =^.^= did you see all the
ones I did this summer? http://t.co/EVbUgz94 #indiechat -9:29 PM Sep 25th, 2012
bytefulcom @Steenaholmes @duolit @heathersunseri
@jessieharrell And to expand on that, really caring about the readers that you
find :) #indiechat -9:29 PM Sep 25th, 2012
duolit @laurapauling Do NOT break your neck trying to
produce original newsletter content, you can just promote your blog content
#indiechat -9:29 PM Sep 25th, 2012
Steenaholmes @duolit @laurapauling oh I like this … a letter
to a friend rather than a newsletter! That's perfect! #indiechat -9:29 PM Sep
25th, 2012
chel_c_cam PIE FTW. RT @Addison_Moore: @chel_c_cam
@overdunne And plus its healthy for your emotional state of mind. Just saying
#pie #indiechat -9:29 PM Sep 25th, 2012
laurapauling I've sent out one letter! Hopefully another one
with a couple new releases before christmas. #indiechat -9:29 PM Sep 25th, 2012
Addison_Moore RT @duolit: @laurapauling DO make it engaging,
personal -- more like a letter to a friend and not a newsletter. #indiechat
-9:29 PM Sep 25th, 2012
duolit @laurapauling DO -- Have a point to each update; a
link to click, question to respond to, etc. #indiechat -9:29 PM Sep 25th, 2012
JessieHarrell RT @duolit: DO make it engaging, personal --
more like a letter to a friend and not a newsletter. #indiechat -9:29 PM Sep
25th, 2012
MXKremzen @chel_c_cam @laurapauling Is it this a matter of
putting up the book on your page or getting the word out to groups? #indiechat
-9:29 PM Sep 25th, 2012
Froze8 @KatGirl_Studio From google for blogs. It shut down
(now I need an alternative) Been a bad thing for bloggers #indiechat -9:29 PM
Sep 25th, 2012
chel_c_cam @Froze8 Good to know. #indiechat -9:29 PM Sep
25th, 2012
KatGirl_Studio @Steenaholmes mailchimp is the best. Nice
peeps and so easy to use. #indiechat -9:29 PM Sep 25th, 2012
laurapauling RT @duolit: Do NOT break your neck trying to
produce original newsletter content, you can just promote your blog content
#indiechat -9:29 PM Sep 25th, 2012
Stacey_WB @HeatherSunseri It's a great way to give loyal
readers discounts on new releases or special promos. #indiechat -9:29 PM Sep
25th, 2012
overdunne I personally have so much incoming email that I
just delete newsletters now. So I doubt I'll send them #indiechat -9:29 PM Sep
25th, 2012
duolit @HeatherSunseri New posts get lost in crowded RSS
feeds, the newsletter helps bring it to your readers' attention #indiechat
-9:30 PM Sep 25th, 2012
AngelaAckerman @chihuahuazero awesome! I hope you get a lot
of use from it...thanks for giving it a chance! @laurapauling #indiechat -9:30
PM Sep 25th, 2012
laurapauling @duolit my plan is just to send out when I have
news. #indiechat -9:30 PM Sep 25th, 2012
JessieHarrell @NovelistLauren hi Lauren! pretend I'm editing
and not here. LOL. We are here every Tues. at 9 pm #indiechat -9:30 PM Sep
25th, 2012
KatGirl_Studio @Froze8 what did it do? #indiechat -9:30 PM
Sep 25th, 2012
laurapauling Don't know if that's a good or bad plan.
#indiechat -9:30 PM Sep 25th, 2012
SuttonShields @laurapauling I'm really clueless about it
all, I guess. :/ Par for the course. lol #indiechat -9:30 PM Sep 25th, 2012
HeatherSunseri @JessieHarrell True. Hmmm. something I've
thought about. Might be something I add in the future. #indiechat -9:30 PM Sep
25th, 2012
Addison_Moore @JessieHarrell @HeatherSunseri I really want
to do this. Where do you advertise for readers to sign up? A blog post?
#indiechat -9:30 PM Sep 25th, 2012
chihuahuazero @Froze8 @KatGirl_Studio I've been suggesting
MailChimp as an alternative, since it has a free plan. #indiechat -9:30 PM Sep
25th, 2012
Froze8 RT @Steenaholmes: @Froze8 WOW - Women on Writing is a
great venue @womenonwriting for blog tours #indiechat -9:30 PM Sep 25th, 2012
duolit @laurapauling We did that for awhile, but find it
more effective to send them out weekly... #indiechat -9:30 PM Sep 25th, 2012
Stacey_WB @laurapauling I only send out a personal one when
I have new releases. #indiechat -9:30 PM Sep 25th, 2012
JessieHarrell RT @Stacey_WB: Its [newsletter] a great way to
give loyal readers discounts on new releases or special promos. #indiechat
-9:31 PM Sep 25th, 2012
duolit @overdunne Yes, I clean out my newsletter
subscriptions regularly, but that makes the ones I keep even more valuable
#indiechat -9:31 PM Sep 25th, 2012
duolit @laurapauling That way your fans get used to seeing
you in their inbox, opening your updates and responding. #indiechat -9:31 PM
Sep 25th, 2012
laurapauling @Addison_Moore I have a newsletter sign up on
my blog. #indiechat Your fans will find you! -9:31 PM Sep 25th, 2012
Addison_Moore @overdunne I have to agree that I rarely open
them. #indiechat -9:31 PM Sep 25th, 2012
Steenaholmes @Stacey_WB @heathersunseri I use them to give
my readers first dibs on books, freebies etc. #indiechat -9:31 PM Sep 25th,
2012
Addison_Moore @Stacey_WB Now that would be worth it!
@HeatherSunseri #indiechat -9:31 PM Sep 25th, 2012
laurapauling @duolit Yes, and I actually read yours!
#indiechat -9:31 PM Sep 25th, 2012
chihuahuazero @duolit Is occasional exclusive content via
newsletter okay? #indiechat -9:31 PM Sep 25th, 2012
Froze8 @chihuahuazero I know Mailchimp is good for
newsletters but as an alt for RSS? #indiechat -9:31 PM Sep 25th, 2012
BiblioCrunch @duolit @laurapauling what would qualify as a
good open rate for an author newsletter? #indiechat -9:31 PM Sep 25th, 2012
KatGirl_Studio @duolit I know I get your newsletter. Though
I'm a little behind because of the wedding. #indiechat -9:32 PM Sep 25th, 2012
duolit @Addison_Moore The key is to make your emails
something your fans *want* to open, make it engaging, personal. #indiechat
-9:32 PM Sep 25th, 2012
Addison_Moore @laurapauling I will check out your blog!
#indiechat -9:32 PM Sep 25th, 2012
Steenaholmes @duolit @laurapauling i like getting yours in
my inbox weekly. They are helpful #indiechat -9:32 PM Sep 25th, 2012
NovelistLauren @JessieHarrell Lol... It's okay, Jessie!!!
#indiechat sounds awesome! -9:32 PM Sep 25th, 2012
Froze8 @Addison_Moore @JessieHarrell @HeatherSunseri For a
blog tour? I'd put it on your blog and social media (oh and sign me up ;) )
#indiechat -9:32 PM Sep 25th, 2012
duolit @chihuahuazero Exclusive content is a perfect use of
your list and a great reason for folks to sign up! #indiechat -9:32 PM Sep
25th, 2012
chihuahuazero @Froze8 It does RSS-to-email! Quite well,
actually. #indiechat -9:32 PM Sep 25th, 2012
laurapauling @duolit And Addison has a ton of fans who want
flashes of alt. povs! :) #indiechat -9:32 PM Sep 25th, 2012
Addison_Moore @chihuahuazero That sounds smart. Added
incentive. @duolit #indiechat -9:32 PM Sep 25th, 2012
duolit @BiblioCrunch Depends on your list size, but
something around 20% would be pretty good. #indiechat -9:32 PM Sep 25th, 2012
BiblioCrunch RT @duolit: @BiblioCrunch Depends on your list
size, but something around 20% would be pretty good. #indiechat -9:33 PM Sep
25th, 2012
chihuahuazero @Froze8 There's a slight learning curve, so I
suggest testing out MailChimp on your own email before sending to your fans.
#indiechat -9:33 PM Sep 25th, 2012
bytefulcom @laurapauling @duolit Is promoting posts in a
letter enough? Is there a way to keep it fresh while talking about prev
content? #indiechat -9:33 PM Sep 25th, 2012
Addison_Moore @duolit I'm tragically boring. True story. But
I could do book extras! #indiechat -9:33 PM Sep 25th, 2012
chihuahuazero Is there any particular milestone I should hit
for email updates? (ie, 50 subscribers) #indiechat -9:33 PM Sep 25th, 2012
JessieHarrell @laurapauling oooh - like that idea!
alternative POVs as exclusive newsletter content. #indiechat -9:33 PM Sep 25th,
2012
overdunne @duolit definately need to keep it interesting to
get the average over-loaded reader's attention. :) #indiechat -9:33 PM Sep
25th, 2012
laurapauling @bytefulcom I think it's easier with nonfiction
to have consistent content in newsletter. #indiechat -9:33 PM Sep 25th, 2012
AngelaAckerman I posted 5 marketing tips awhile back in a
guest post... Feel free to check it out http://t.co/kkKqvLUW #indiechat -9:33
PM Sep 25th, 2012
duolit @bytefulcom Definitely -- add in comments you've
received, additional info you've thought of since then, etc. #indiechat -9:34
PM Sep 25th, 2012
HeatherSunseri @Steenaholmes Great idea. Seems a newsletter
would be more popular and worth more if you were offering something of value.
#indiechat -9:34 PM Sep 25th, 2012
laurapauling RT @AngelaAckerman: I posted 5 marketing tips
awhile back in a guest post... Feel free to check it out http://t.co/ewXsJENN
#indiechat -9:34 PM Sep 25th, 2012
Froze8 @KatGirl_Studio They are shutting it down. I went
from 22 people to 0 and then heard they are shutting it down #indiechat -9:34
PM Sep 25th, 2012
duolit @HeatherSunseri Love the alt POV-idea. Perfect for
YA! #indiechat -9:34 PM Sep 25th, 2012
duolit @chihuahuazero Not really, 5 fans are a great
resource for feedback to grow your newsletter list even more #indiechat -9:34
PM Sep 25th, 2012
Steenaholmes RT @AngelaAckerman: I posted 5 marketing tips
awhile back in a guest post... Feel free to check it out http://t.co/kkKqvLUW
#indiechat -9:35 PM Sep 25th, 2012
overdunne I always notify fbook and twitter folk that I've
blog posted. Keep the exclusive stuff on the blog. #indiechat -9:35 PM Sep
25th, 2012
laurapauling @Addison_Moore More Gage! More Gage! More Gage!
#indiechat :) -9:35 PM Sep 25th, 2012
duolit @Froze8 Yes, we had that happen to us over the
weekend. Silly Feedburner! #indiechat -9:35 PM Sep 25th, 2012
SuttonShields In order to approach local bookstores or
libraries at part of the mkting, do you need to purchase an ISBN? #indiechat
-9:35 PM Sep 25th, 2012
AngelaAckerman @laurapauling guest posts in newsletters can
help keep it fresh too. #indiechat -9:35 PM Sep 25th, 2012
KatGirl_Studio @Froze8 but what did it do? I can suggest an
alternative if I know what it does. #indiechat -9:35 PM Sep 25th, 2012
bytefulcom @Froze8 @KatGirl_Studio They're shutting down the
API, but I don't think they're shutting down the whole service. #indiechat
-9:35 PM Sep 25th, 2012
BiblioCrunch @Froze8 @KatGirl_Studio you can import your
feeds into mailchimp #indiechat -9:36 PM Sep 25th, 2012
Steenaholmes @HeatherSunseri gotta say, I love the idea of
making it like a letter to a friend…#indiechat and less like a sales pitch.
-9:36 PM Sep 25th, 2012
JessieHarrell sorry guys, but I gotta go clean a supremely
nasty coffee pot so it's useable tomorrow. caffeine = necessity #indiechat
-9:36 PM Sep 25th, 2012
laurapauling I prefer not to bloat my newsletter by making
it a requirement for a contest. #indiechat -9:36 PM Sep 25th, 2012
laurapauling @JessieHarrell G'night jessie! #indiechat -9:36
PM Sep 25th, 2012
BiblioCrunch That is brill RT @JessieHarrell: @laurapauling
oooh - like that idea! alternative POVs as exclusive newsletter content.
#indiechat -9:36 PM Sep 25th, 2012
Froze8 @KatGirl_Studio It was an RSS service. People would
sign up by e-mail and get my blog posts sent directly to their e-mail
#indiechat -9:36 PM Sep 25th, 2012
chihuahuazero @duolit So I should experiment to get my current
subscribers to open my emails? #indiechat -9:36 PM Sep 25th, 2012
BiblioCrunch Im actually team logan RT @laurapauling:
@Addison_Moore More Gage! More Gage! More Gage! #indiechat :) -9:36 PM Sep
25th, 2012
MXKremzen @duolit Is there anything indie authors often
forget to do that they really should do? #indiechat -9:37 PM Sep 25th, 2012
Froze8 @bytefulcom Still doesn't look likely they'll fix my
lost subscribers, I'm looking for something more stable. #indiechat -9:37 PM
Sep 25th, 2012
duolit @laurapauling Yeah it loses it's value if you force
people to join, that's a good point #indiechat -9:37 PM Sep 25th, 2012
DougSolter Very late. But I'm here for... #indiechat -9:37
PM Sep 25th, 2012
AngelaAckerman I think fun links that would interest the
target audience are a good way to keep newsletters interesting. Everyone likes
humor #indiechat -9:37 PM Sep 25th, 2012
Addison_Moore @laurapauling He gets his own POV with Logan
in a new book and let me tell you, that boy is more than slightly naughty.
#indiechat #Gage -9:37 PM Sep 25th, 2012
KatGirl_Studio @Froze8 oh why not use Follow plug-in it does
the same thing. #indiechat -9:37 PM Sep 25th, 2012
laurapauling @BiblioCrunch I"m torn at times. I like
Logan too. I go back and forth depending on if Logan is being a jerk or not.
#indiechat -9:37 PM Sep 25th, 2012
BiblioCrunch Play with subject lines :) RT @chihuahuazero:
@duolit So I should experiment to get my current subscribers to open my emails?
#indiechat -9:37 PM Sep 25th, 2012
Steenaholmes @laurapauling good point Laura! When you bloat
contests you never find out who your real readers are. #indiechat -9:37 PM Sep
25th, 2012
duolit @chihuahuazero Definitely! Use Mailchimp's built-in
A/B testing or just do your own experimenting to find what works. #indiechat
-9:37 PM Sep 25th, 2012
HeatherSunseri @laurapauling Yeah, that seems spammy and
gimmicky. I want people to "want" to receive my newsletter, not feel
bullied into it. #indiechat -9:37 PM Sep 25th, 2012
Stacey_WB @laurapauling I'm the same. I always suggest that
people sign up for it, but I don't make it a requirement to get contest points.
#indiechat -9:38 PM Sep 25th, 2012
KatGirl_Studio @Froze8 I have it on my sites. #indiechat
-9:38 PM Sep 25th, 2012
Froze8 @KatGirl_Studio Is that for wordpress? I have
blogger. #indiechat -9:38 PM Sep 25th, 2012
laurapauling @Addison_Moore Should be interesting!
#indiechat -9:38 PM Sep 25th, 2012
KatGirl_Studio @duolit what's A/B testing? #indiechat -9:38
PM Sep 25th, 2012
chihuahuazero @duolit A/B testing is a paid feature, but
I'll just fiddle around with the subject line. But it'll be a slow process.
#indiechat -9:38 PM Sep 25th, 2012
Addison_Moore @BiblioCrunch Logan's in there too! ETHEREAL
KNIGHTS an Oliver POV novel! All done just waiting in the edit line.
@laurapauling #indiechat -9:38 PM Sep 25th, 2012
Battista_j @SuttonShields Definitely helps.#indiechat -9:38
PM Sep 25th, 2012
BiblioCrunch @DougSolter hi! #indiechat -9:38 PM Sep 25th,
2012
KatGirl_Studio @Froze8 yes it is. I'm sure they make one for
blogger too. #indiechat -9:38 PM Sep 25th, 2012
chihuahuazero @KatGirl_Studio @duolit Basically, showing two
different versions to separate groups and measuring which one performs better.
#indiechat -9:39 PM Sep 25th, 2012
duolit @KatGirl_Studio A way to test different subject lines
in MailChimp to see which work better. #indiechat -9:39 PM Sep 25th, 2012
duolit @MXKremzen I think it's easy to get caught up in
making friends w/other authors instead of readers. #indiechat -9:39 PM Sep
25th, 2012
Froze8 @duolit Very frustrating too! #indiechat -9:39 PM Sep
25th, 2012
duolit @chihuahuazero Boo that it's a paid feature now; it
was free when we signed up. :-( #indiechat -9:39 PM Sep 25th, 2012
Addison_Moore @laurapauling This is why I play it safe and
stick with Marshall. ;) #50shadesofnaughty @BiblioCrunch #indiechat -9:39 PM
Sep 25th, 2012
duolit @MXKremzen It's good to have author friends, but
don't inundate them with your promos, they're not your target market #indiechat
-9:39 PM Sep 25th, 2012
KatGirl_Studio @duolit oh mine a just the newsletter name
and then the issue number. #indiechat -9:39 PM Sep 25th, 2012
BiblioCrunch @Addison_Moore @laurapauling Marshall in kind
of growing on me #gage is too goody shoes #indiechat -9:39 PM Sep 25th, 2012
Addison_Moore RT @duolit: @MXKremzen It's good to have
author friends, but don't inundate them with your promos, they're not your
target market #indiechat -9:40 PM Sep 25th, 2012
AngelaAckerman I have to wonder if making signing up 4 a
newsletter 2 enter a giveaway is a turn off. Ppl might resent their email being
clogged #indiechat -9:40 PM Sep 25th, 2012
SuttonShields @Battista_j Does it matter if it's one you buy
from CS, or should it be the big boy ISBN for about $99? #indiechat -9:40 PM
Sep 25th, 2012
MXKremzen @duolit So true! I'm definitely stuck in that rut
right now. Any advice on how to get out of it? #indiechat -9:40 PM Sep 25th,
2012
Froze8 @chihuahuazero I've used mail chimp for work so I'll
have to look into it. #indiechat -9:40 PM Sep 25th, 2012
Addison_Moore @duolit There are no truer words. But we read,
too. So there's that. Maybe light marketing to authors. @MXKremzen #indiechat
-9:40 PM Sep 25th, 2012
duolit @KatGirl_Studio Yeah, I would play around with it --
maybe try some fun, catchy headlines or something! #indiechat -9:41 PM Sep
25th, 2012
overdunne You've lost me in the dust... I'm so not techie
I'm having the 18th C printing press guy print up bookmarks 4 my signing next
w/e #indiechat -9:41 PM Sep 25th, 2012
bytefulcom How many people give away a sample of their book
for people who signup for their newsletter? Thinking of first 2 chapters
#indiechat -9:41 PM Sep 25th, 2012
laurapauling @AngelaAckerman I want subscribers that
actually want to hear from me! #indiechat -9:41 PM Sep 25th, 2012
AngelaAckerman RT @duolit: @MXKremzen It's good to have
author friends, but don't inundate them with your promos, they're not your
target market #indiechat -9:41 PM Sep 25th, 2012
Steenaholmes @AngelaAckerman I think it is. it also gives a
false reality to author when they think they have so many 'likes' #indiechat
-9:41 PM Sep 25th, 2012
Addison_Moore @BiblioCrunch I think it's time for the shoes
to come off. #Gage @laurapauling #indiechat -9:41 PM Sep 25th, 2012
HeatherSunseri This goes back to building those
relationships over time. RT @laurapauling I want subscribers that actually want
to hear from me! #indiechat -9:41 PM Sep 25th, 2012
duolit @MXKremzen Refocus on your target market and use a
service like HootSuite to separate Twitter followers into groups #indiechat
-9:41 PM Sep 25th, 2012
KatGirl_Studio @duolit I have about 250-350 subscribers
already so it seems to work. #indiechat -9:41 PM Sep 25th, 2012
Battista_j @SuttonShields No difference. The CreateSpace one
is free because they buy in bulk and take a cut of your profits. #indiechat
-9:41 PM Sep 25th, 2012
jclillis @AngelaAckerman Good article; very useful tips.
Thanks. #indiechat -9:41 PM Sep 25th, 2012
Addison_Moore @laurapauling I still think facebook is the
place. @AngelaAckerman #indiechat -9:42 PM Sep 25th, 2012
duolit @laurapauling Exactly! You want true fans on your
email list, not just folks entering giveaways. #indiechat -9:42 PM Sep 25th,
2012
AngelaAckerman RT @duolit: @MXKremzen I think it's easy to
get caught up in making friends w/other authors instead of readers. #indiechat
-9:42 PM Sep 25th, 2012
MXKremzen @Addison_Moore @duolit I've cut back on marketing,
esp through twitter (for now) because I've noticed my list is all authors
#indiechat -9:42 PM Sep 25th, 2012
Addison_Moore @KatGirl_Studio Did you do a blog post
advertising it or do you have a button on your blog? @duolit #indiechat -9:42
PM Sep 25th, 2012
SuttonShields @overdunne Oooh, I'm not a techie, either.
Give me a bookmark any day! lol #indiechat -9:42 PM Sep 25th, 2012
bytefulcom @duolit @MXKremzen You can even sort them into
lists on the Twitter website too. I did that today. #indiechat -9:43 PM Sep
25th, 2012
HeatherSunseri We've come full circle. This was my thought
at the beginning of the night. Re: FB @Addison_Moore @laurapauling
@AngelaAckerman #indiechat -9:43 PM Sep 25th, 2012
duolit @MXKremzen Or use Twitter to reach authors and
Facebook for fans. I find that's easier for me to handle :-) #indiechat -9:43
PM Sep 25th, 2012
franticsimple RT @duolit: @MXKremzen It's good to have
author friends, but don't inundate them with your promos, they're not your
target market #indiechat -9:43 PM Sep 25th, 2012
Lisa_Nowak Me too. RT @Addison_Moore: @laurapauling I still
think facebook is the place. @AngelaAckerman #indiechat -9:43 PM Sep 25th, 2012
laurapauling Is it just me or are more indie authors
branching out with genres and finding it doesn't hurt their brand? #indiechat
-9:43 PM Sep 25th, 2012
chihuahuazero @duolit I'm figuring out how to use
MailChimp's referral program to earn credit for a paid account. #indiechat
-9:43 PM Sep 25th, 2012
duolit @MXKremzen We're actually opening up a free 4-week
marketing course, if y'all are interested: http://t.co/zdP7IqKM ... #indiechat
-9:43 PM Sep 25th, 2012
Froze8 @AngelaAckerman I don't enter contests that make me
sign up for anything with my e-mail, hate it #indiechat -9:43 PM Sep 25th, 2012
miralsattar @andilit she lives really far away. We turn on
SKYPE or FaceTime and write for 20 min. Then we read our pieces aloud
#indiechat -9:43 PM Sep 25th, 2012
KatGirl_Studio @Addison_Moore I have a sign up on my sites
and take a paper sign up to every event I do. #indiechat -9:43 PM Sep 25th,
2012
SuttonShields @Battista_j I see. It's very confusing--free,
$10, $99. So, that number is fine for selling elsewhere, say the town
bookstore? #indiechat -9:43 PM Sep 25th, 2012
chihuahuazero By the way, has anyone read any good writing
articles today? #indiechat -9:44 PM Sep 25th, 2012
AngelaAckerman @jclillis author thanks! @Janice_hardy wrote
some great marketing posts on my blog too just look up the tag, 'marketing'
#indiechat -9:44 PM Sep 25th, 2012
IndelibleWriter RT @duolit: @MXKremzen We're actually
opening up a free 4-week marketing course http://t.co/A7qoKCh2 ... #indiechat
-9:44 PM Sep 25th, 2012
duolit @bytefulcom It'll cover what tactics work, how to
find fans and keep them engaged, etc! #indiechat -9:44 PM Sep 25th, 2012
duolit @laurapauling Yes, some use pen names to keep things
separate but I think it's fun to explore different genres #indiechat -9:44 PM
Sep 25th, 2012
Steenaholmes RT @laurapauling: Is it just me or are more
indie authors branching out with genres and finding it doesn't hurt their
brand? #indiechat -9:44 PM Sep 25th, 2012
KatGirl_Studio @laurapauling I'm going to be in 2. YA and
info design books. #indiechat -9:44 PM Sep 25th, 2012
MXKremzen @duolit That's great advice! Thanks! #indiechat
-9:44 PM Sep 25th, 2012
overdunne @SuttonShields :) Mind you, the launch/signing is
at a working historical village, so it's a cool perk. :) #indiechat -9:44 PM
Sep 25th, 2012
laurapauling @KatGirl_Studio Awesome! #indiechat -9:44 PM
Sep 25th, 2012
duolit @bytefulcom Whoops, meant to send that to @MxKremzen!
:-) #indiechat -9:45 PM Sep 25th, 2012
chihuahuazero @duolit @laurapauling Pen names: Yay or nay?
#indiechat -9:45 PM Sep 25th, 2012
HeatherSunseri Good night everyone. Thanks for the awesome
#indiechat tonight. Thanks, @duolit. So nice to meet you. -9:45 PM Sep 25th,
2012
Steenaholmes @laurapauling I think authors are learning to
brand themselves rather than by their genre maybe? #indiechat -9:45 PM Sep
25th, 2012
MXKremzen @duolit I'm in! #indiechat -9:45 PM Sep 25th, 2012
laurapauling Yes I agree! RT @Steenaholmes: @laurapauling I
think authors are learning to brand themselves rather than by their genre
maybe? #indiechat -9:45 PM Sep 25th, 2012
KatGirl_Studio @laurapauling after the wedding of course.
#indiechat -9:45 PM Sep 25th, 2012
Froze8 @laurapauling I think as long as when it is a series
it says together than the author can write anything they want #indiechat -9:45
PM Sep 25th, 2012
duolit @HeatherSunseri You too!! Would love to hear from you
again :-) #indiechat -9:45 PM Sep 25th, 2012
AngelaAckerman @Froze8 I agree! yet I see a lot of people
that do this. #indiechat -9:46 PM Sep 25th, 2012
duolit @chihuahuazero @laurapauling It depends, if the
genres are WAY different it's okay but it's a lot of work to create new persona
#indiechat -9:46 PM Sep 25th, 2012
DougSolter Hello! RT ?@BiblioCrunch @DougSolter hi!
#indiechat #indiechat -9:46 PM Sep 25th, 2012
laurapauling @Froze8 You mean like make sure the series is
branded? #indiechat -9:46 PM Sep 25th, 2012
overdunne @laurapauling I think that's part of the reason
why indie's stay that way. Freedom to write what we want. #indiechat -9:46 PM
Sep 25th, 2012
laurapauling @overdunne No kidding! I love it. #indiechat
-9:46 PM Sep 25th, 2012
KatGirl_Studio @laurapauling all my books are YA but some
are urban fantasy and some will be straight up fantasy. #indiechat -9:47 PM Sep
25th, 2012
Steenaholmes @duolit @chihuahuazero @laurapauling having a
different persona is hard. I had one. I'm slowly letting it go. #indiechat
-9:47 PM Sep 25th, 2012
Froze8 @AngelaAckerman I make everything optional on my
giveaways #indiechat -9:47 PM Sep 25th, 2012
Battista_j @laurapauling I'm experimenting with it. New book
drops in Nov. #indiechat -9:47 PM Sep 25th, 2012
Addison_Moore @laurapauling I'm seeing that more but the
crossover isn't too diff. like, paranormal romance to romance. Still Romance.
#indiechat -9:47 PM Sep 25th, 2012
Loriprima @laurapauling I def agree with you there. I
dislike when people make me join 4 separate things for contests. Reeks of
shadiness! #indiechat -9:47 PM Sep 25th, 2012
laurapauling @KatGirl_Studio I think those are close enough
together anyway. #indiechat -9:47 PM Sep 25th, 2012
MXKremzen @bytefulcom @duolit That's a good point.
#indiechat -9:47 PM Sep 25th, 2012
KatGirl_Studio @overdunne exactly. #indiechat -9:47 PM Sep
25th, 2012
Addison_Moore RT @overdunne: @laurapauling I think that's
part of the reason why indie's stay that way. Freedom to write what we want.
#indiechat -9:47 PM Sep 25th, 2012
duolit @Steenaholmes Yes, it's doubling your work and not
often doubling your fanbase. #indiechat -9:47 PM Sep 25th, 2012
laurapauling As a reader I have no problem telling different
genres apart by the same author. #indiechat -9:47 PM Sep 25th, 2012
Addison_Moore @HeatherSunseri I heart you girl! SO nice to
see you~! @duolit #indiechat -9:48 PM Sep 25th, 2012
overdunne I'm all over the place. YA hist fic, YA contemp
fantasy, WIP is an adult contemp, have a MG epic fantasy finished on back shelf
#indiechat -9:48 PM Sep 25th, 2012
laurapauling @Addison_Moore Very true! picture books to
adult thrillers might be different. #indiechat -9:48 PM Sep 25th, 2012
Steenaholmes @duolit exactly! I've also discovered what I
love to write and what my readers want…so it helps in grounding or branding
myself #indiechat -9:48 PM Sep 25th, 2012
bytefulcom @SuttonShields @Battista_j Main neg of using CS
ISBN is that some may look down on it since imprint is listed as
"CreateSpace" #indiechat -9:48 PM Sep 25th, 2012
duolit @laurapauling Yeah lots of great authors have done
it, James Patterson, Carl Hiaasen, John Grisham, etc. #indiechat -9:48 PM Sep
25th, 2012
AngelaAckerman @Froze8 I think that is the right way to go.
I do the same. I think ppl are happy to tweet and more WHEN it isn't a
condition. #indiechat -9:48 PM Sep 25th, 2012
Steenaholmes @laurapauling I like to see authors who do
this. It gives me a variety to read! #indiechat -9:49 PM Sep 25th, 2012
KatGirl_Studio @overdunne and that's ok. Some readers will
just like your style and read everything you have. #indiechat -9:49 PM Sep
25th, 2012
overdunne More and more Trad Pub'd authors are writing in
difft genres now, too. #indiechat -9:49 PM Sep 25th, 2012
bytefulcom @SuttonShields @Battista_j You can get a custom
imprint name for $10, which is what I did. Downside is you can't get in
libraries #indiechat -9:49 PM Sep 25th, 2012
laurapauling @Steenaholmes I read in several different
genres. #indiechat -9:49 PM Sep 25th, 2012
MXKremzen @chihuahuazero @duolit @laurapauling A pen name
made sense in my case. Fits the genre I write in, and is more memorable.
#indiechat -9:49 PM Sep 25th, 2012
laurapauling @overdunne yes, they branch off after a few
books. I think that's good. #indiechat We all morph as writers and readers.
-9:50 PM Sep 25th, 2012
duolit @Steenaholmes Exactly, if you like an author's style
you'll probably like them no matter what the subject #indiechat -9:50 PM Sep
25th, 2012
bytefulcom @SuttonShields @Battista_j The whole ISBN process
reeks of an industry built to service large companies instead of individuals
#indiechat -9:50 PM Sep 25th, 2012
KatGirl_Studio @bytefulcom why? #indiechat -9:50 PM Sep
25th, 2012
Steenaholmes @laurapauling exactly! #indiechat we need to
learn to trust our readers more! -9:50 PM Sep 25th, 2012
chihuahuazero @MXKremzen @duolit @laurapauling Current pen
name's for privacy purposes. I'm ditching it when I turn eighteen/release a
book. #indiechat -9:50 PM Sep 25th, 2012
Kismuth @HeatherSunseri @laurapauling Me, too! #indiechat
-9:50 PM Sep 25th, 2012
chel_c_cam This. RT @duolit: @Steenaholmes Exactly, if you
like an authors style youll probably like them no matter what the subject
#indiechat -9:50 PM Sep 25th, 2012
laurapauling @chihuahuazero yes, there are cases where pen
names work! #indiechat -9:51 PM Sep 25th, 2012
overdunne @laurapauling exactly. And why not? Writing is
more fun when you change it up, challenge yourself to do different things.
#indiechat -9:51 PM Sep 25th, 2012
laurapauling anything anyone wants to talk about? Marketing
wise? #indiechat now's your chance! -9:51 PM Sep 25th, 2012
KatGirl_Studio @bytefulcom I just bought a stack of 100
ISBN's because it was more worth it. #indiechat -9:51 PM Sep 25th, 2012
bytefulcom @Steenaholmes @duolit @chihuahuazero
@laurapauling Was your other persona Kareem Abdul Jabar? ;) #indiechat -9:51 PM
Sep 25th, 2012
chel_c_cam Luv. RT@laurapauling exactly. And why not?
Writing is more fun when you change it up, challenge yourself to do different
things. #indiechat -9:52 PM Sep 25th, 2012
Battista_j @bytefulcom @SuttonShields I have gotten into
libraries with mine. But I had to provide the copies. #indiechat -9:52 PM Sep
25th, 2012
Steenaholmes @bytefulcom @duolit @chihuahuazero
@laurapauling not me ;) #indiechat -9:52 PM Sep 25th, 2012
Stacey_WB @laurapauling I have two pen names, but one is
almost like my real name and the other...I say it's a pen name! Only one
persona! #indiechat -9:52 PM Sep 25th, 2012
laurapauling @duolit What's the biggest mistake authors can
make it come when marketing? #indiechat -9:52 PM Sep 25th, 2012
chihuahuazero @laurapauling However, I might switch to
another pen name--one that isn't as ridiculous. #indiechat -9:52 PM Sep 25th,
2012
DougSolter Do any of you spend money on advertising? Or has
this question been asked? #indiechat -9:53 PM Sep 25th, 2012
chel_c_cam When it comes to marketing, be yourself. People
will be able to see if you're trying to be something you're not. #indiechat
-9:53 PM Sep 25th, 2012
duolit @laurapauling Just wanted to let y'all know that we
have a free 4-week marketing course starting tomorrow: http://t.co/zdP7IqKM
#indiechat -9:53 PM Sep 25th, 2012
overdunne @KatGirl_Studio ISBN's are free in Canada.
Although some print companies force you to use theirs. #indiechat -9:53 PM Sep
25th, 2012
SuttonShields @bytefulcom @Battista_j Oooh, okay, I didn't
know that...can you get it into bookstores? #indiechat -9:53 PM Sep 25th, 2012
MXKremzen @duolit Is there any way to encourage readers to
submit more reviews on Amazon/Goodreads #indiechat -9:53 PM Sep 25th, 2012
laurapauling RT @DougSolter: Do any of you spend money on
advertising? Or has this question been asked? #indiechat -9:53 PM Sep 25th,
2012
Addison_Moore @Stacey_WB Different genres then?
@laurapauling #indiechat -9:53 PM Sep 25th, 2012
chel_c_cam @overdunne Lucky Canadians. #indiechat -9:53 PM
Sep 25th, 2012
Stacey_WB @overdunne Another reason why Canada rocks!
#indiechat -9:53 PM Sep 25th, 2012
laurapauling @DougSolter Some do but from what I've read
they don't see a big enough bump in sales to make it worth it. #indiechat -9:54
PM Sep 25th, 2012
bytefulcom @laurapauling What are the top 2 bits of advice
regarding author newsletters? (thinking of starting one) #indiechat -9:54 PM
Sep 25th, 2012
KatGirl_Studio @duolit oh will you be doing it again? I'm
getting married in a month and that's taking up all my non-work time.
#indiechat -9:54 PM Sep 25th, 2012
chel_c_cam @laurapauling I'm doing my first paid add in
October for my new release on KND. We'll see how it goes. #indiechat -9:54 PM
Sep 25th, 2012
Diana_Murdock @laurapauling That's the beauty of being
indie. No boundaries. #indiechat -9:54 PM Sep 25th, 2012
laurapauling @bytefulcom From what we said earlier: keep
newsletters personal. #indiechat -9:54 PM Sep 25th, 2012
duolit @KatGirl_Studio Definitely, but it's all email-based,
so you can save them for afterwards if you'd like :-) Also: congrats!!!
#indiechat -9:55 PM Sep 25th, 2012
laurapauling @chel_c_cam Hope it goes well! #indiechat -9:55
PM Sep 25th, 2012
Stacey_WB @Addison_Moore YA, NA/regular Paranormal romance,
Erotic Romance. Yup. #indiechat -9:55 PM Sep 25th, 2012
IndieAuthorNews Book Promotions - Book Features - Author
Interviews ?? http://t.co/q11uqNEE ?? Where Readers discover new Authors -
#Writing #IndieChat -9:55 PM Sep 25th, 2012
AngelaAckerman @KatGirl_Studio congrats!!!!#indiechat -9:55
PM Sep 25th, 2012
overdunne RT @Diana_Murdock: @laurapauling Thats the beauty
of being indie. No boundaries. #indiechat -9:55 PM Sep 25th, 2012
SuttonShields @Battista_j @bytefulcom And by copies, do you
mean paperbacks? I'm sorry for all of the questions. Hope to be smart on this 1
day.#indiechat -9:55 PM Sep 25th, 2012
DougSolter That's what I've heard too. Just wondering if
anyone has tried it and had similar results. RT @laurapauling #indiechat -9:55
PM Sep 25th, 2012
MXKremzen @KatGirl_Studio Congrats! #indiechat -9:55 PM Sep
25th, 2012
KatGirl_Studio @duolit oh yay awesome! #indiechat -9:55 PM
Sep 25th, 2012
duolit @MXKremzen Just keep reminding them via social media,
blog, newsletter. You don't want have an incentive, that gets slimy #indiechat
-9:55 PM Sep 25th, 2012
KatGirl_Studio @AngelaAckerman thanks =^.^= #indiechat -9:55
PM Sep 25th, 2012
jclillis @chel_c_cam @duolit @Steenaholmes I hope so! That
was one lure of going indie for me: more freedom to genre-hop. #indiechat -9:55
PM Sep 25th, 2012
duolit @laurapauling Getting overwhelmed and doing nothing.
Just keep pushing forward, no matter what! #indiechat -9:56 PM Sep 25th, 2012
Addison_Moore @Stacey_WB Oh! I need your name, lol! I so
want to do that. Steamy is fun. #indiechat -9:56 PM Sep 25th, 2012
KatGirl_Studio @duolit then I'll totally sign up =^.^=
#indiechat -9:56 PM Sep 25th, 2012
duolit @bytefulcom Be friendly, skip the HTML stuff and keep
it to no more than once a week #indiechat -9:56 PM Sep 25th, 2012
BiblioCrunch Alright, heading out a few minutes earlier!
Chat soon! #indiechat -9:56 PM Sep 25th, 2012
AngelaAckerman @bytefulcom @laurapauling if I can add, don't
make it 'all about you'. I know several authors who do this & think it is a
mistake #indiechat -9:57 PM Sep 25th, 2012
Stacey_WB @Addison_Moore It is fun and a good way to get
better at writing short stories. :) #indiechat -9:57 PM Sep 25th, 2012
laurapauling Be sure to check out @duolit blog for a
terrific reserve of blog posts and services! #indiechat http://t.co/D0Fu1lpO
-9:57 PM Sep 25th, 2012
Battista_j @SuttonShields @bytefulcom I did extended
distribution and that gets me into Ingram which the bookstores order from.
#indiechat -9:57 PM Sep 25th, 2012
SuttonShields @duolit @MXKremzen What do you mean by
incentive, exactly? Man, my level of dumb if through the rood tonight.
#indiechat -9:57 PM Sep 25th, 2012
duolit @BiblioCrunch Thanks for joining us! :-) #indiechat
-9:57 PM Sep 25th, 2012
jclillis @overdunne That's so good to know! I'd been
second-guessing myself about jumping from YA to adult contemp. #indiechat -9:57
PM Sep 25th, 2012
chihuahuazero I'll be leaving now. Good night, fellow
writers! #indiechat -9:58 PM Sep 25th, 2012
overdunne @chel_c_cam good luck with your ad/release!
#indiechat -9:58 PM Sep 25th, 2012
Battista_j @SuttonShields @bytefulcom Anyone can walk into a
bookstore and order my book if they don't stock it. #indiechat -9:58 PM Sep
25th, 2012
MXKremzen @duolit Definitely not! Truth always outs and
fake/bought reviews should be avoided like the plague. #indiechat -9:58 PM Sep
25th, 2012
laurapauling @chihuahuazero Goodnight! #indiechat -9:58 PM
Sep 25th, 2012
bytefulcom @duolit Thanks :) Is once a month too infrequent?
#indiechat -9:58 PM Sep 25th, 2012
duolit Yes! RT @AngelaAckerman: if I can add, dont make it
all about you. I know several authors who do this & think it is a mistake
#indiechat -9:58 PM Sep 25th, 2012
KatGirl_Studio @duolit what if i already receive your
newsletter? will this sign me up twice? #indiechat -9:58 PM Sep 25th, 2012
Addison_Moore @Stacey_WB Are novelleas better in the that
genre? #indiechat -9:58 PM Sep 25th, 2012
Loriprima RT @laurapauling: Be sure to check out @duolit
blog for a terrific reserve of blog posts and services! #indiechat
http://t.co/D0Fu1lpO -9:58 PM Sep 25th, 2012
laurapauling @AngelaAckerman I agree. I love putting
suggestions for great reads in my newsletter. #indiechat -9:59 PM Sep 25th,
2012
duolit @SuttonShields Like offering a giveaway of something
to reward people for reviews. It leads to weak/not genuine responses #indiechat
-9:59 PM Sep 25th, 2012
chel_c_cam @overdunne Thank you! It's in a new genre, so I
have no idea how it's going to go. #indiechat -9:59 PM Sep 25th, 2012
Addison_Moore @BiblioCrunch lol! @laurapauling #indiechat
-9:59 PM Sep 25th, 2012
duolit @bytefulcom No, but definitely no less often.
Experiment, too, to see if more often is better. #indiechat -9:59 PM Sep 25th,
2012
overdunne @jclillis my adult contemp is VERY different from
my YA's. VERY intense emotionally. May have to clarify to readers. #indiechat
-9:59 PM Sep 25th, 2012
duolit @SuttonShields People will see through that, esp. if
you have tons of 5 star, five word reviews :-/ #indiechat -9:59 PM Sep 25th,
2012
jclillis @Diana_Murdock Amen to that. #indiechat -9:59 PM
Sep 25th, 2012
Battista_j @SuttonShields @bytefulcom Yes, I took in 6 trade
paperbacks. They've been checked out pretty steadily. #indiechat -10:00 PM Sep
25th, 2012
laurapauling @duolit So it's better to have a smaller but
genuine response. #indiechat -10:00 PM Sep 25th, 2012
overdunne @chel_c_cam Ooh! Fun stuff! :) #indiechat -10:00
PM Sep 25th, 2012
Stacey_WB @Addison_Moore People like, uh, quick, ha ha.
8K-15K for 99 cents sell really well. #indiechat -10:00 PM Sep 25th, 2012
bytefulcom @Battista_j @SuttonShields Doesn't that involve a
reoccuring fee? I heard you make much less per book sold. Is it worth it?
#indiechat -10:00 PM Sep 25th, 2012
duolit @KatGirl_Studio Nope! It'll just keep you on once :-)
#indiechat -10:00 PM Sep 25th, 2012
Battista_j @SuttonShields @bytefulcom I also offered my
ebooks for free for libraries on Smashwords. #indiechat -10:00 PM Sep 25th,
2012
SuttonShields @duolit Oooh, of course, that would wreak of
smarmy! Okay. I LOVE the idea of giveaways, but strictly for fun and smiles.
#indiechat -10:01 PM Sep 25th, 2012
laurapauling @duolit Thank you so much for being out guest
tonight and offering your wisdom! Great chat, everyone! #indiechat -10:01 PM
Sep 25th, 2012
chel_c_cam @overdunne Oh yeah :) #indiechat -10:01 PM Sep
25th, 2012
duolit Yes, definitely! RT @laurapauling: @duolit So its
better to have a smaller but genuine response. #indiechat -10:01 PM Sep 25th,
2012
AngelaAckerman night all &thanks for your expertise,
@duolit ! Happy marketing, all! #indiechat -10:01 PM Sep 25th, 2012
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